This year’s Distanshandelsdagen (Distance Sales Day) , a key event of Swedish distance sales and e-commerce, took place on November 15th 2012. The event was organized by Swedish Distance Sellers (Svensk Distanshandel) for the 34th year in a row.

For one day, most of Sweden’s key distance sales and e-commerce operators gathered under one roof in the city of Borås. Well over a hundred businesses from areas such as logistics, information systems, banking and marketing were represented among the exhibitors. A number of Finnish businesses participated, among them Itella.

To kick off the event, the participants were offered breakfast and the possibility to get familiarized with the stands. Various presentations and talks ensued in two different venues, making for an inspiring day of exchange and discussion among the participants during the coffee breaks. A dinner followed the official program, and the day was rounded off at the X&Y nightclub.

“The event was organized with the utmost professionalism, yet the atmosphere remained positive and the day was bustling with activity. I’d say us Finns have a lot to learn from our neighbours – a serious event isn’t necessarily a dull one. In Borås, the ever-present background music accompanied all discussions, even ones of more serious nature. Hopefully, we will be able to organize out-and-out Nordic events over the course of the next few years”, said Internet Industry Finland board member Mr Jacob Segercrantz who participated in the event.

Swedish Distance Sellers, in collaboration with PayPal, awarded their prizes, The Awards, in the following categories:

1) Newcomer of the Year: Wakakuu.se
2) E-business of the Year: H&M
3) Business Partner of the Year: Mr Arne B Andersson, Posten, and Mr Mattias Pihlström, Brightstep
4) Mobile Site of the Year: Stadium.se

Read more about the event and its organizershere »


For more in-depth information on the development of Swedish e-commerce, please see the Internet Retail report (E-barometern) for Q3 2012, a report published by Posten, Swedish Distance Sellers and HUI Research at the Distance Sales Day 2012 here »


Internet Industry Finland board member Mr Jacob Segercrantz, who participated in the event, is also the Sales Director Sweden of Finnish payment service provider Suomen Maksuturva Ltd.

Maksuturva Media

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