The Magazine Markkinointi&Mainonta (Marketing&Advertising) and Taloustutkimus (Economic Research) published their ranking for the Most Valued Brands 2014, and among the winners were also many web store companies: The title of the most valued sports store brand went to Partioaitta, which sells outdoor and camping equipment. The winner of clothing retail sector was Nanso Group, whereas Reima, a store concentrated on childrens’ wear, took the second place. Maksuturva congratulates its clients, who reached these nominations from among over 1000 researched brands!
Brand building requires long-term, dedicated work, and web stores bring their own challenges to building customers’ images and associations regarding the brands. The brand value is strongly affected not only by the images of the company itself but also by the quality of the products and the shopping experience. The importance of providing a flowing customer experience is further highlighted in distance sales, because the consumer is not able to test or try out the products before placing the order. Hence the company must be able to offer a positive shopping experience both during the order process and afterwards, if problems occur with the products or for instance a wrong-sized clothing item has to be returned.
Maksuturva’s mission is to help web stores offer consumers an easy shopping experience and to help them manage after-sales customer service, such as product return situations. By using Maksuturva’s intelligent services the web store can maintain a high-quality service more efficiently and concentrate more on increasing sales.
”After starting to use Maksuturva’s services the work spent on handling the product returns has decreased remarkably”, states for instance Liisa Vilén form Nanso Group.